Lecture on IN HOUSE TREND 30/10/07
The future Laboratory has been in practice for 7 years. They collect data about society and trends. They portray analyse it in exciting ways. They predict the future trends based on up-and-comming designers attitudes.
Here's some most of the interresting facts and takes on facts highlighted :::
Consumer Attitudes Audit
This seasons attitude is decency & fairness
'neither a lender or a borrower be' seems alien in a society that is based on borrowing. However we are becoming concerned and aware of our spending and it will be increasingly difficult to part us with our cash!
when asked 24% of people say a higher salary would make them happier, whereas 30% want to spend more time with friends and family.
(We live into whatever pocket we have, fill our homes to the brim whether a mud hut or a plalace- we value wat we have and beleive we need it all to get by, are more scared of loosing that than excited about getting more, lifesyle change to live simply is difficult transition)
Buying patterns will change. eolpe will be morelikely to only buy what is neccessary (perhaps this will combine well with leading more sustainable lifestyles- ie needing less wanting less- having more?)
SLOWTOPIA
34% o travellers claim to love travel but hate travelling
& 54% of the UK is concerned about flying
(In Alain de Botton's Art of travel he explained that travelling is marketed as pure crystl beechs- bliss- sereniy- until you get there and realise your still a part of the picture!)
We have a desire for authencity- to do places that are untouched, however this travelling experience has been trendy for a while and we will now seeking a deeper spiritual experience- which is about state of mind from the begginning of the journey to the end.
There is now a shift away wanting cheap flights with easyjet, to wanting luxuroious journies. Designer Patrick Blanc is making the most of the shift:

read more at:
http://www.news.com.au/travel/story/0,23483,21706840-39535,00.html
There could be a rivalry between our desire for slowtopia and eco
However there is a definate shift towards cruises and away from flight so they may have some common ground.
By 2015 'work' will be a search for self actualisation and meaning! This shows we a a generation that has all the anemities.
(It also remins me of Kim Wilkies ideas of work being play- flexible working hours
and enjoyment & integrity in life)
The sales in male toiletry increased by 800% in the last 7 years! & in 3 years equal amounts of men and women will be booking in for spa treatments(my boyfriend disagreed!)
customised design is favoured over mainstream- men wearing fitted suits, Amazon has 6 million titles this is vast compared to the average bookshop & the main books bought from amazon are the quirky titles, the rare and unique, rather thean books other bookshos may stock.
Festivals are the thing to do now, not clubs
Recyling is down cycling- lets work with technology and upcycle. mixing organic with synthetic.
designers will need to look for solutions to how society is run- less chucking in the recycling bin. Products that arn't to be disposed of
ultra materials to repel dirt- so cotton towels don't need to be washed- much less emboddied energy in a products lifetime
to have fun in design we need to be scientists, chemists, illusionists and magiciens- the world of design will ned to collaborate massively.